When you are in business, you want to get the word out. You want people to know who you are and what you do. You want them to discover your products and services. Direct mailing services are one means of accomplishing this. Traditional direct mailing lists used to be the means of reaching potential and existing clients. However, today, research indicates the more effective means of doing so is to generate and employ targeted mailing lists.
What Are Targeted Mailing Lists?
Targeted mailing lists are a form of mailing list. They are not general, however, but specific in their goal. The recipients of such a list have been selected as potential or actual candidates for the company. They are “targeted” based on specific attributes they share in common. Agencies generate a list relying on two specific characteristics: Geographic location and Demographics.
Demographics include:
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Age
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Gender
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Culture
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Education
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Income
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Number of children in household
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Age of children in household
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Overall composition of the household
Other factors taken into consideration when preparing a targeted mailing list are shopping preferences, brand loyalty, number of family members and even shopping patterns. These are all possible characteristics and attributes that may be useful in creating specific, tailored targeted mailing lists.
What Are the Advantages of Targeted Mailing Lists?
Targeted mailing lists serve a positive purpose in promotion and company awareness campaigns. They are directed to those individuals who are more likely to become clients. As a result such lists:
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Reduce potential costs by targeting only potential clients
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Are less likely to create a negative image by appearing in those who do not want or are not interested in the company, its services or products. In other words, the promotional material that is sent to only those who are members of the targeted mailing lists will be viewed as relevant and not a bother or infringement or junk mail
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Decrease the overall wastage of spending costs by sending via conventional or technical means to only those who are potential customers
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Is more environmentally friendly since it decreases the amount of waste that occurs when paper promotional material is sent without a specific focus to the general public through conventional means
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Is more likely to achieve the goals envisioned by both the company and the direct mail marketing services agency
Direct Mail services exist as a tool to help companies achieve recognition. They are there to provide a service of promotion and to increase awareness as well as sales. Yet, it is only by generating and employing targeted mailing lists for both conventional and media transmission that the aims are best realized.
Southwest Direct was founded in 1988. Since then, it has provided quality products and superior service to its clients. It has a reputation for providing truly full service direct marketing and business process outsourcing solutions to all its clients – no matter how big or small. With the latest technology at its fingertips, Southwest Direct can generate Targeted Mailing Lists and create excellent promotional material. To discover how we can help your company take that next big step, visit us online at website.
