Published literature is a very effective method for delivering your company’s information to a wide audience. As many as 54.4-percent of customers will use a catalog before making a purchase online or in a store. They’re also effective for raising the total amount a consumer spends in each transaction. Custom catalog printing can take your efforts the extra mile. When you choose custom catalog printing over general or all-purpose production, you’re able to better convey your message and leave readers with a lasting impression of what your business is about. After all, a decision to purchase is largely determined by emotion, so the choices you make when producing literature need to revolve around eliciting a specific response from the intended reader.
Evoking a Feeling of Exclusivity
Imagine that you’re looking through a high-class magazine that showcases designer items. Perhaps it’s luxury travel or exquisite jewelry. Can you picture the print in your mind already? More than likely, you’re leafing through thick papers that speak of richness. Moreover, the pages shine with newness. Simply holding the booklet tells the reader subconsciously that they’re handling something expensive that has been reserved for a select few. This attracts a specific audience that makes purchases based on the emotional desire to be popular or elite. The presentation is easily achieved by choosing a heavily-weighted paper that’s coated in a gloss finish.
Creating a Sense of Thrift
Conversely, some businesses cater to people who seek low prices or discounts above all else. It’s important for printed media to show that the company is value-oriented. In these situations, a light-weight paper with no coating can be beneficial. It subconsciously tells the reader that there’s no excessive money being spent on marketing, which saves the consumer money too. This no-nonsense approach also works well with industrial products and tools.
Generating an Aura of Conservationism
There’s also a growing trend for green methods. Companies that work with natural products or earthly goods tend to do better when using recycled paper. Additionally, the use of low-VOC-emitting, soy-based ink further establishes that the company is doing its part to look after the earth. In general, people feel good when using environmentally-friendly products. It’s only natural that they will instinctually appreciate the steps your company takes to minimize its footprint on the environment, because it makes them feel like they’re doing their part as well.
In an era where even individuals are branding their own identity, it’s important to do everything you can to set yourself apart from the crowd and carry your message through in every venue you participate in. It helps to involve an expert like Arandell that understands the nuances in printing and can give you ideas on how to best go about getting the consumer response you want, tailored to your specific products, services and branding needs. Visit our website to request a print quote.
