Your service shop relies heavily on repeat customers to stay in business. One of the interesting things about vehicle service is that there is always a need to come back. Most manufacturers have recommendations of no more than three months between visits, and that means you can see most customers about four times a year. This assumes that they are following the recommendations of the manufacturers, and that they are always returning to your shop. There are some ways that you can help make sure that happens.
Getting Regular Maintenance
One of the biggest struggles for auto service providers is to get customers to stick with the recommended schedule for maintenance. There are several barriers to this. Some customers believe that their manufacturer set these guidelines as a way to get more money from them. It is important to educate your customers on the importance of regular maintenance.
The other common trouble with regular maintenance is that people just forget. Three months can pass by very quickly, and the need for an oil change can simply slip their minds. To combat this, you can issue the common reminder sticker, or you can set up other forms of reminders. New auto repair management software can be set up to send reminders to your customers via email. This is an effective way to get people in for their regular maintenance tasks.
Build Loyalty
It is important that you build loyalty in your customers. Loyalty programs that offer rewards, points, or discounted services are a great way to keep people coming back. You can also help build loyalty by making sure their service is always fast and reliable. Keeping service history is one way to help your front staff provide fast service. They should be able to quickly pull up all the information about a vehicle that has been to your shop in the past.
