For professionals working for a business, having a uniform look to all business cards is an important part of branding and corporate identity. After all, it is essential for customers to be able to glance at a card and know just what company and professional they are contacting.
Many Orange County smaller companies and even some of the larger companies are using cards that can certainly use updating and redesigning. Often this is a factor of the style of cards and how they have changed over the years. If the cards your business professionals are using look old, outdated out of style, here are some common mistakes to avoid when you make the upgrade.
Too Much Detail
Today’s business cards are more streamlined and simplistic with a few key elements that stand out. One of the latest trends is to get rid of the complex images and background patterns on the card. Instead, focus in on one distinctive graphic or logo that is used across all of your corporate correspondence.
This allows you to have the same look to your professional letterhead as on the cards, social media sites, websites and even in each email signature. This small change to a uniform, simple look to the design of the card gives it a new, modern and effective look for branding.
In addition to too much detail in the images, avoid too much text. The company name, website URL, phone number, email and the professional name is often all that is found on the card. If the business uses a short motto or slogan this can be included in the text.
Too Many Fonts
Ideally, use the same font across the text on the card. It is possible to use a font for the corporate information and another font for the personal information if they are separated on the card.
Use fonts that are easy to read. Avoid the very ornate or themed fonts that can be confusing to decipher. Make sure the font size is in balance with the size of the card and any additional graphics. A good use of “white space” on the card will be helpful with readability.
It is still possible to be very creative with business cards, and they don’t have to be boring. Great images, design features and unique ways to identify your company can also work, just be sure to take a look at the overall final effect to avoid overdoing things.
