Most business people are unaware of just how much choosing the right promotional products can positively impact their business. If you choose just the right incentive for your future customers you could add hundreds if not thousands of new customers to your business. Even if you are on a tight budget, there are ways that you can liven up your marketing strategy to create something truly unique. There are a few things you can do to get started.
The Objective
The most important thing you can to when coming up with a marketing strategy is to define your objective. If your goal is to boost sales by 20% then you need to build your strategy around sales increases. This will also help you to choose the right promotional product for your campaign.
Budget
A lot of business owners forget to factor in their budget when they are choosing promotional products for their business. If you are trying to generate $75,000 of new sales to your business then you don’t want to spend $80,000 in promotional products. It is important to try to at least double the return of your specific investment.
Variables
One of the most important variables to consider when choosing a promotional campaign is your target audience. If you are a new business and still are not sure about your target audience then there are some products such as magnets and water bottles that appeal to most everyone. People also tend to like pens, notebooks, and tote bags. These are all items that many individuals use on a daily basis and can never have too much of.
Another important variable to consider is the message that you wish to convey. What is it that you want the world to know about your business? What makes you stand out from your competition? What are the benefits that would appeal specifically your target audience? Keep these factors in mind before choosing a promotional product or campaign.
The Product
Choosing the product can be the hardest part in terms of creating mass appeal towards your products or services. One thing to keep in mind is that simple is traditionally the way to go. Unless the product or service you are offering is really out there in terms of creativity, you want to stick with products that everyone can relate to. Everyone loves free stuff, but free stuff that they can use.
