Gluing labels onto bottles, plastic or glass, is now considered an old-fashioned and out of date technology. The best-looking products on the superstore shelves use pressure sensitive labels because they are an extremely effective marketing tool.
Beverage Manufacturers Understand Their Market
Many of the world’s top manufacturers have seen a substantial sales growth after changing to pressure sensitive labels and where bottles are returnable, for the benefit of recycling, these labels provide excellent solutions for the environment.
There are many advantages of using pressure sensitive labels on glass and plastic bottles, for use as a display to help increase sales. The premium look of the label on the bottle increases the overall value and the product quality, as imagined by the potential purchaser.
By removing the old style wet glue option, processing these sensitive labels is straightforward within the warehouse environment. For companies that still insist on printing directly onto the bottle, a change to pressure sensitive labels reduces the overall cost.
Do the Labels Wear Away?
Recent evidence suggests that the labels do not suffer when they are placed either in water full of ice or on display, by accident, in direct sunlight.
Because the labels will not fade, there are no limits placed upon the design that you can invent for your product so that it reaches its maximum marketing position and is admired by potential customers.
By seeking out the major companies that can provide these labels, you can begin an upgrade to the display of your products which is extremely helpful to customers as they see a modern design, rather than a traditional, out of date and older product.
By upgrading your design, you can almost launch a new alcoholic or nonalcoholic drink product that is identical in content but presented in a more efficient and professional manner.
