The art of searching for information on Google or your preferred search engine is a fine art. Many will try and elbow in on your keyboard and ask if they can drive feeling they have a better grasp on search engine keywords than you. And sometimes they might. Search engines rely on tools such as “spiders” to crawl through content on a page and index links. Figuring out the most specific or commonly used search terms is what some people are better at then others. A search engine optimization company in Vancouver, CA can help you and your business understand the opposite.
Searching For New Customers
Fishing in a river could also be described as searching for fish with bait, right? Well, search engine optimization (SEO) can be looked at the same way. When you plug in the phrase “dimmable LED light bulb” you get sponsored hits and then regular hits to either articles or websites containing information about dimmable LED light bulbs. If you were to add 75 watt or Seattle, WA to the search you’d get a narrower field. A search engine optimization company in Vancouver, CA could help you develop content that would make your brand more visible to more people by researching what your customers are searching. Understanding how customers find your website is key to this process.
Where Customers Come From
When was the last time you picked up an advertisement you found in a newspaper and typed in the website? Almost never does anyone do this. Often times, even when a person knows where they’re gong, a car dealership or pizza website, they’ll simply type in the name of the business into the search bar. Search tools are just more convenient then URL toolbars. More often than not, your customers can hear about your business through social media, articles they read online or from friends at work or school.
What Customers Say Behind Your Back
How your business is described is often what will be searched. If your brand is known for its “sturdy custom wooden doors” or “best car insurance customer service in San Francisco” then you better have keywords or phrases on your website or online that links you to that phrase. This way when a customer types in the little information they have about your business, they’ll find you just as they would if they were searching for a song or movie based off what little information they have. Understanding SEO is not something anyone expects you to become proficient at overnight, but is a very useful tool if used correctly, which is why researching a good company to help you with it is important if you’re looking to increase traffic to your website or business.
