Even in today’s technological age, few non-internet related brands have been established without the presence of traditional advertising components in the marketing mix. General awareness with cross channel promotion within a specific target audience is a viable goal for those that consider traditional methods of radio, newspaper and television advertising. Not only do you still reach a wide range of your target audience, you can also combine it with online marketing for a full circle advertisement campaign. Get your business or brand into the public eye and begin the relationship building process that is at the heart of branding.
Let the Experts Handle it All for You
Let’s face it, when you are managing a thriving business, monitoring growth, or looking into corporate expansions you cannot always find the necessary time to do all of the marketing required to keep people interested in what you have to offer. That’s where an advertising agency in Knoxville TN comes in. There, you find experts that have the experience and knowledge needed to get your company on its way to proper traditional advertising. Whether you’re looking for radio or television advertisements, or need online marketing strategies implemented, you simply set your advertising budget, let the agency know your goals, and they can handle the rest. Weekly overviews can show you how your budget is being used and if it’s paying off. Should adjustments need to be made, they can be done quickly and easily for all additional advertisements from that point on.
Custom Graphic Arts and Printing Too!
You’ve established a budget and decided on your goals for advertisement, but you have no logo or brand identification. That’s not a problem! Most agencies can offer custom graphic arts to create logos, web design, headers and more. Provide some examples or give them a verbal description of your ideas and let them go to work on it. Tweaks can be made until you are happy. Want something printed as well? Also not a problem! Business cards, brochures, rack cards, banners, posters or flyers – no matter what you may need printed there is a plan that will work for you. Custom business cards are great for businesses of all sizes, whether you’re just starting out or have a nationally known brand. Brochures are extremely popular with real estate, vacation planners and wedding planners as it provides room for more photos and larger descriptions of services. Regardless of your selection and plans for its use, traditional advertising and printed marketing is still a popular way of reaching out to your audience and gaining new customers.
The Mix Matters!
The marketing spectrum is vast in today’s marketplace. Those who rely exclusively on one form of marketing often struggle. “We have always stressed a balanced marketing mix that effectively reaches and engages a target audience,” comments Scott Trueblood, President of BrandVision Marketing, a full-service marketing agency in Knoxville TN. “We provide that objective voice that doesn’t exist to push one form of marketing down a client’s throat. We look at the big picture and utilize the best strategies—whether they be mobile marketing, traditional advertising or online marketing. Whatever is going to accomplish the goal.” Find an advertising agency in Knoxville TN such as Brand Vision Marketing to work with. As a full-service agency, BrandVision has experience dealing with radio, television and newspaper advertisement; as well as internet marketing, mobile marketing and printing.
