Many businesses are becoming disillusioned with digital marketing and have ‘Internet fatigue’. They believe they’ve followed all the steps by building a complete on-line presence with a great website and a full profile on many social media sites. Their marketing departments regularly post fresh content, and they monitor all traffic to their sites, but are disappointed that the numbers never seem to grow. Also, there hasn’t been any noticeable increase in sales. They might even persevere and tweak their websites by adding more graphics and even a video or two, but still they don’t see any positive results.
If this scenario is true of your business, it’s likely that you haven’t grasped the importance of manipulating the internet to drive traffic to your site. Although good content is always important, and you may have had limited success just from this, there are specific methods that are needed to optimize your chances of being found. This ability is so vital that it is literally the difference between your marketing success and failure.
Understanding the importance of search engine optimization (SEO)
You have doubtless used search engines yourself when you’ve tried to locate products and services. You’ve begun by typing in keywords that you believe will give you sites that are relevant to what you’re looking for, and generally you’re rewarded with a list of several sites that match your description. Consider what you’ve just done – you’ve used keywords and have been directed to specific sites. This is what you want for your business, but now you need to find out how to elevate yourself in the search engine’s rankings.
To do this, you need to know how these search companies rate the myriad sites available to them. This is not an easy task, and you would do well to consult with experts who will be able to advise you. Based on the significance of getting this right, you should use those same search engines to find the best SEO Company in Connecticut, and arrange for a consultation.
What Can SEO Services Do For You
Firstly, you will need to have a well-designed, user-friendly website. Search engine companies award points for those sites that are easy to navigate through and have relevant, easy-to-access information. There are other algorithms used in ranking, which an SEO specialist can advise you on, but good and regular, fresh content will be very important. Knowing where your customers are searching and the sites they’re engaging with will be valuable, as you will know how to find them and how to get their attention. The more ‘likes’ you get on Facebook, and the more hits you have on your website, the higher your profile. As more people find you, a virtuous circle starts, whereby the search engines start to elevate your ranking, and even more traffic will be driven to your site. When you consider that research from Google proves that the businesses that occupy the top slots in any search receive 30% more clicks than their competitors, you will quickly see how vital it is to make SEO work in your favor.
