When you Google your services and add the location of your company, does your business show up on the results? If yes, then congrats — you’ve made it. If not, then your local SEO may need improvement. What is local SEO, and how can you use this process to put your business on the map? Here’s what you need to know.
Local SEO: An Introduction
Search engine optimization, or SEO, is the process of improving your website so that it ranks on search engine results pages (SERPs). However, many business owners don’t realize that ranking is still affected by location. Local SEO is the process that helps enhance your ranking within your location or geotarget. That way, anyone who looks up products or services in your city or town will see your company.
Google’s Local Pack/Map Pack
As the search engine with the highest number of visitors, Google aims to provide consistent and customized results in every query. If a person Googles a product or service and Google determines that their intent is local, the search engine shows related business on its Local Pack. Local SEO helps you become a part of this list of businesses so you can gain more visibility, engagements, and, eventually, profits.
How to Improve Local SEO
There are many ways to improve local SEO, such as:
- Optimizing content to include more localized keywords.
- Using focused link building.
- Performing local SEO audits.
These practices take time and skill to master. However, you can work with agencies offering local search engine optimization Kansas City services that handle most of the work so you can focus on other aspects of your business.
Final Thoughts
Local SEO is more complicated than meets the eye, especially with factors like Google’s Local Pack. Still, improving your local SEO is important if you want to be visible in your area. For more information about local SEO and related topics, contact us today!
