How do you choose keywords for your website in Washington, DC? And then, how do you capitalize on those keywords after you’ve chosen to focus on them? Here are some tips for choosing keywords as well as effective keyword integration.
Keyword Analysis
Keyword tools exist that can help you determine what people are searching for in your geographical area. Look at your competitors, too, and see how they are ranking for specific words and phrases.
By implementing a sound local keyword strategy you help customers and prospects find your website. You’ll find free keyword analysis tools and you’ll find paid options. If you want help, SEO companies and web design services in Washington, DC that also offer help with search engine optimization can advise on a good keyword strategy.
Integrating Keywords Into Your Copy
Keyword optimization is important so that search engine spiders can see what your site is about. But you can’t overdo it. The most instances of a keyword isn’t going to necessarily help you rank as #1 for that phrase. In fact, it could hurt you. Search engines look at a number of factors in ranking. Worry about quality content first and keywords second. Good places to integrate target keywords include:
- Headings
- Subheadings
- Alt image tags
- Near the beginning of the content
- Near the end of the content
Tip: continually analyze your results to ensure your content strategy is a good one that is bringing about results!
Off Site SEO Help Matters, Too
Keywords not only on site but pointing to your site from authority sites can help with your organic rankings, too. Guest posting, press releases, content syndication, and social networking that leverages your keyword strategy can help immensely.
Website design services in Washington, DC who offer SEO and other services in addition to web design can help you determine keywords to integrate into your design strategy. They may even be able to help you craft effective copy for your site that integrates your marketing message, your value-added proposition, and SEO keywords for winning results that bring you more traffic, more conversions, and increased success online.
We offers website design services. Washington, DC companies can also get help with SEO, social media optimization, mobile app development, and more. For more info visit us online!
