Do you have ideas for products and services you’d like to market worldwide? To protect themselves and the security of their customers, individuals building an e-commerce site typically appoint payment processing and gateway providers to simplify the transaction process. Because fraud and identity theft are significant threats, especially to online shoppers and merchants, it’s necessary to make sure your bases are covered. E-commerce sites that run optimally and process transactions via a protective gateway are more likely to attract returning and new customers. Choosing a provider that offers a number of merchant benefits and top-notch security features will help to ensure that your customers’ payments are processed conveniently and safely.
Importance of Payment Gateways
Building an e-commerce site successfully involves completing a number of steps that play a sufficient role in collecting payments for services and keeping your business’ finances organized. After your website has been constructed, setting up a shopping cart feature, merchant bank account, and payment gateway account are important actions that should be taken to begin processing transactions and collecting profits. Payment gateways are valuable e-commerce applications available through a number of providers. Online companies rely heavily on payment gateways, as their main function is to authorize credit card payments. It’s anticipated the amount of online shoppers will increase to about 78% by 2014. Therefore, it’s important to have a secure system in place to guarantee that your customers’ information is protected, and ensure that each transaction is completed seamlessly.
Broader Customer Base
Assortments of benefits are available to online business and store owners when they choose a reliable company to set up a payment gateway. One of the most prominent is the fact that payment gateway providers adhere to PCI DSS, or the Payment Card Industry Data Security Standard, by encrypting any personal information. Many gateway providers offer features designed to protect merchants by screening online orders for potential fraud or identity theft. Additionally, a secure payment gateway allows merchants to accept payments via a variety of cards, such as Visa, MasterCard, American Express, Discover, Direct Debit, and more. Naturally, because this opens up a wider variety of options for customers, your business will likely benefit financially.
For secure payment processing and a number of other helpful features, choose Allied Wallet. To view their extensive merchant services, visit Alliedwallet.com.
