Did you know that Long Island is said to be the 17th most populated island in the world? Two of its boroughs – Brooklyn and Queens – are part of New York City – while Nassau and Suffolk counties are considered suburban. In the 2012 Census, it was estimated that nearly 8 million people lived in this part of the New York Metropolitan Area. For anyone doing business with the general public, this is a huge potential customer base.
If, for whatever reason, you feel that your Long Island business is not capturing its fair share of this consumer market, do you just settle for the “status quo”, or do you take active steps towards improvement? Advertising (or improving your existing advertising) is one of the first steps that you could consider.
You know your products and you think you know your business but, if the customers are not arriving in sufficient numbers, you may not stay in business much longer. Of the customers that you do have, they all say good things about your products, the appearance of your store and its internal and external signage; so what more is needed? Could it be that you need additional Outdoor Signs In Long Island placed in prominent positions away from your actual store location?
If you believe that this may well be the solution to your problem, there are several factors that you must consider before any investment in Outdoor Signs In Long Island can bear fruit and turn your business around. Obviously, decisions have to be made about where to place these signs but choosing their design and what message they should carry can be at least as important as location and, then, there are questions about which materials to use for making the signs, should they be lit up or not and a host of other small but important details.
You should be fully occupied running what business you do have and the state of your corporate finances does not justify hiring an advertising manager (let alone a marketing department) so; how do you reach all the correct answers to those questions? A good way is to spend some of your advertising budget on obtaining professional advice from outside. This need not be a hugely expensive advertising agency; you may be surprised to learn that many companies who specialise in signage also offer quite extensive design and consultancy assistance as part of the package you obtain when you contract with them to purchase their signs.
