Who cares what you think? Surprisingly enough, a lot of people do. Particularly in a general election year, a lot of money gets spent on figuring out what everybody thinks and how to change their minds. Yet there is a lot of science and math behind the general idea of discovering what people think.
After all, when it comes to focus group moderation in South Carolina, you can’t ask everybody. By the time you were finished, the people at the front of the queue might have changed their opinions. You have to conduct a sampling of the population via a trial focus group in South Carolina. This provides a close representation of how the entire body looks and thinks. In an area where 40% is Republican, 38% is Democrat, and 22% Independent, you want your sample to reflect those same percentages.
Once you have your sample, you have to know how to ask questions that elicit the actual opinions of the people being sampled rather than using your inquiries to sow doubts in their mind and move them towards another position. That is the big difference between focus group moderation in South Carolina and one of the notorious “push polls” that aim to shape rather than reflect opinion.
With constant refinement of their techniques, people who run a trial focus group in South Carolina are able to provide a surprisingly accurate reflection of what the population of the state is thinking at the time. For more information on how focus groups can work for you, both in politics and in business, contact Crantford Research today.
