Your website is often the first point of contact for potential customers. Translation: First impressions are still vitally important.
But what exactly makes for a “great” website these days? Below are several features that every business website should consider and why they’re so important.
- Interactive Tools
Quizzes, surveys, and calculators are more than just fun and engaging. They’re also powerful marketing tools that can provide valuable insights into your audience’s needs and preferences.
For example, a roofing company could post a quiz asking viewers to pick out their favorite type of roof (shingle, metal, tile, flat, etc.) with photos of each type, followed by a brief description of each type.
The answers a quiz like that would provide the roofing company valuable insights into his target audience’s preferences – but it’s also engaging the audience in a fun, informative way. - Personalization
Want visitors to your site to feel valued? And do you want to make it easier for them to find specific products and services? That’s where personalization enters the picture. Say you’re looking for a new pair of running shoes on a site that sells athletic gear. Thanks to the site’s personalized features, you’re greeted with a landing page that shows running shoes specifically geared toward your preferred type of running. And, you might see product recommendations based on your browsing history and previous purchases. This personalized approach increases the likelihood that customers will visit your site again. - Chatbots
There’s a reason why you’re seeing chatbots in so many websites. They’re convenient for the user and highly effective. Businesses today use them to answer common questions, provide product recommendations, and to even process orders, 24/7. The best part? Chatbots can also automate your sales process, leading to increased conversions and revenue.
Keep trying until you find something that converts!
Don’t hesitate to experiment with different features and tools until you find what works best for your brand. And if you need help getting started in the San Francisco Bay area, consider contracting out web development services with an agency that keeps tabs on the latest trends and innovations.
Contact Cyrusson Inc for more details.
