Putting together a booth for that yearly trade show can be a challenge. But with the right tips and pointers, you’re sure to get exceptional results. Here are a few to get you off to a good start:
Know what you need
Start with the kind of booth you need. Think about size and the available space you have when you shop for a portable display. Plan the flow of traffic. That’s the best way to ensure optimum experience for the attendees. Also, a well-organized space is more likely to retain people—and your target audience—than one that’s just filled to the brim with products and marketing materials.
Pick a style
Trade show booth come in different styles. Pick one that best fits your brand. However, don’t forget to consider flexibility and convenience as well. Some displays come with self-supports and others are easy to set up and tear back down. You’ll want something like that to make it easy for you to dismantle the booth once it’s time to pack up and go.
Determine the message
A flashy portable display won’t do a darn bit of good if you don’t have a message that resonates with your target market. What do you want to do? Sell a new product? Build brand recognition? Reposition your brand in the market? Knowing what your message is will be key. Make sure you use your displays and exhibits in a way that emphasizes your point and drives your message home, says Chron.
Add design elements
The right graphic design elements can bring your display to life. Don’t fill up your display with boring blocks of text. You’ll want to engage potential clients in the audience and the best way to do that is to use graphic design to your advantage.