Of course, standard business cards have been in circulation for a very long time, in fact, over a period of many decades. However, these cards offer only a limited amount of marketing potential regardless of the creativity in terms of graphics and other features may contain. In recent years however, another type of card has emerged that offers significantly greater marketing potential this is something referred to as an electronic or digital business card. Let us ask the question: What is an electronic business card?
Disadvantages of a Standard Business Card
Let’s not minimize the usefulness and capabilities of the old traditional paper business card. They certainly have their place in the business and marketing world. However, traditional business cards do have limitations. Once you hand over a car to a prospect, you have no other capability to keep that prospect informed of changes to your position, offerings, or capabilities, other than through the means of calling the prospect or direct mailing.
The Electronic Business Card
So now let’s answer the question, “What is an electronic business card?” The entrance of mobile devices into our world has enhanced communication capabilities to a great extent. Now it is possible to use SMS technology to transmit information through a simple text to potential business prospect. This can be done through an electronic business card that provides your contact information – in this information can be updated at any time in order to inform the recipient of the card of this modified or new information.
Effective Promotion
The purpose of electronic mobile business card is to help businesses and individuals market their services more effectively. As you move forward in your career, you may acquire new skills, change positions and/or companies, earned new licenses and certificates, etc. This information can be easily transmitted to your past prospects digitally through your electronic business card giving them an up-to-date picture of your position and status.
Save on Costs
In addition to defining “What is an electronic business card?”, it’s also important to understand that these mobile business cards can help you save on costs in terms of printing and delivery. This is to the fact that the updated information is transmitted to the card electronically.