Creating an identity for a club is important. Having a distinct identity will help you keep and attract members, and will help you to make decisions about the direction in which your club needs to move. If your club is new, consider writing a charter to document your mission statement, as well as to document rules and requirements for membership.
Once you have established this part of creating your club identity, work toward marketing your club. Even if you’re not actively recruiting for members, you want to have your name recognized in the community. Providing your members with custom embroidered shirts or other apparel with your club’s name and logo helps to make the name more recognizable.
As members wear their custom embroidered shirts, people will begin to see the name of the club and will ask questions about the club, its meaning, and purpose. This gives members the opportunity to talk about the club, furthering the cause.
Talk to your club members about the type of custom embroidered shirts they prefer. You can choose from polo shirts or button ups in many different brands and colors. Choose colors that go well with your logo and its colors for a coordinated look.
Once you have determined what kinds of shirts your members want, you’ll need to determine order quantity and size. It’s a good idea to order more than you need, to allow you to provide replacement shirts to current members and shirts to new members without having to reorder. Ordering in larger quantities can often save you money, as well.
It’s a good idea to order your shirts in advance of an event your club will be sponsoring or attending as a group. This allows you to debut your shirts in quantity, ensuring everyone takes note of your club and its purpose.
