Flyers have always been a traditional part of a marketing and advertising program for Chicago businesses of all sizes. Designing a flyer to maximize their visual appeal and to also provide the information necessary for the target audience is an important part of the process.
It will also be critical to choose a company for your flyer printing that has the equipment, capabilities and the quality final product that you want to represent your business.
To design a top flyer that is going to bring attention to your company and your promotion, there are several simple steps to avoid the most common mistakes that distract from a marketing message.
One Focus
A flyer is not the same as a newsletter, and it is also not the same as a brochure. Generally, a flyer is designed to focus on one thing or product. For example, if you are having a sale you may want to list a few top selling items at a great price, but you don’t want to market a new line of full priced items you have in stock on the same flyer.
With flyer printing think of the one message you want your Chicago customers to take away when they glance at the flyer. This message should be visible, clear and easy to see even with just a split second when being presented with the information for the first time.
Colors and Fonts
With any type of flyer printing, it will be critical to choose the right colors for the text, the images and the background. It will also be essential to choose the right type of font.
Colors are typically selected to frame the central message and to match your corporate brand colors. The font color will need to contrast and should stand out from the background images or the background color.
Using white or black for the text is typically the most visible option with white used on colored text boxes and black on white or pastel colors.
Select a font that is easy to read. The serif fonts are considered the easiest to read and they include Times New Roman, Garamond, Georgia and Calibri as well as several others. There are also some very easy to read sans-serif fonts that can be used to add a bit more character to the flyer.
When considering a font for flyer printing, avoid the ornate or themed fonts. It is also important to avoid using too many fonts as this makes the flyer look unprofessional and confusing.
