An architectural gold rush is going on and it’s time to capitalize. More and more people are buying up old, rundown houses and looking to flip properties that need major work done to them. If you’re in the business of remodeling or selling remodeling or renovation materials such as tiles, carpets, flooring, roofing, etc., it’s time to get organized and do some renovating of your own.
Making The Sale The Easy Way
Most clients will either walk in to your store knowing what they want or at least have a good idea. If you’re a designer, this is also true only you may be meeting the client at a coffee shop or they may be coming into your office. Either way, having your inventory organized and ready to show is important. Tired, frayed swatch books will not cut it. The competition will have their inventory organized in well thought out architectural folders. The easiest way to show your designs or your inventory is with custom architectural folders.
Using Every Tool You Have
In order to be successful in this exciting time in the industry, you have to be one step ahead of the competition. This means staying abreast on the latest trends and materials—knowing what clients want before they do. Your clients generally are going to focus on their kitchen, bathroom, patio/backyard and dining room. Having custom, organized folders for each of these areas is the first step to being prepared. If you’re a designer, this may not be a revolutionary idea, but if you’re a store owner, you may want to think about hiring a designer to help you put a folder together. Putting together folders that help paint the picture for the client will help your customers fall in love with a design while they are in your store. Making design decisions in your store is the key to making the sale.
Putting together books and folders according to design styles, colors and rooms is a significant way to increase your sales conversion ratio. There are many companies that can help your business put together custom architectural folders, swatch cards, display stands, etc. Investing the time and money into getting out in front of your customer’s needs is a great way to ensure you’ll profit from the home renovation boom and not be left behind. Remember, just as home buyers are seeing opportunity in fixing up houses, business owners are seeing potential in selling materials and services to be your competition. Organization and preparation is the key to capitalizing on this latest trend!
For more information on architectural folders, visit http://www.ovs-s.com, or call (855) 3-BOARDS OR 1 (855) 326-2737
