When you make the decision to open an ecommerce store you are entering into a global marketplace with unlimited access to customers all over the world. Your Bigcommerce store design will be in competition with other Bigcommerce stores selling products as well as with other ecommerce design platforms.
Making your Bigcommerce store design memorable, easy to use, clear and uncomplicated will set your website apart from the competition. However, knowing just how to do this can be complicated if you don’t hire a web design company to help you out.
Make your Landing Page Informative
One of the most important things to consider with a Bigcommerce website store design, as with any other platform, is that your website conveys the message that you want.
The layout of the page, the text, graphics, fonts, colors and the images that are displayed on the landing page for your site, as well as what follows as people scroll or click through, is just as important as what you are actually selling.
The First Glance Rule
To develop a top Bigcommerce website the message from the site has to be evident in 3- 5 seconds. If you are selling sports equipment, the page, including the images, banners, headlines and descriptions should all be highly sports-oriented. You want everything on the site, including the written information, to be relevant to your sales focus.
If people can’t identify what the site is about, or if the page is cluttered, crowded or disjointed, people will simply go to the next URL on the search engine page.
Navigation with your Bigcommerce Website Store Design
It should be immediately obvious how to navigate through your site. This includes having search options and suggestions based on past searches, hyperlinks, and a visual trail to keep track of products that you have already viewed.
The easier that you make it for customers to find just what they came for the more they will come back. At Business Name we can upgrade your current Bigcommerce site, customize a template for a completely new look, or even transfer your current ecommerce site from another platform to give you the store design you have always wanted.
