Although the diamond engagement ring in Shakopee MN, and in North America for that matter, claims to be forever, this is not the case when it comes to its use. As a tradition, the giving of a diamond engagement ring is a relatively new one. In fact, its popularity can only be traced to the early 20th century.
Ring Giving
The tradition of giving your beloved a ring dates back to the Greeks and Romans. It only became popular among the wealthy, however, after a proclamation by Pope Innocent III (1160/61 – 16 July 1216) in 1215. After that, the ring became a symbol of betrothal among the upper classes of European Society. It was, therefore, decisively restrictive in nature. Moreover, diamonds were not a natural or favored choice. Sapphires, rubies and other precious gems were seen as more appropriate.
The First Recorded Diamond Engagement Ring
While it is more than likely that diamonds had been used as a love token prior, the first recorded instance of a diamond engagement ring does not occur until 1477. In that year, Archduke Maximillian (1459–1519) commissioned an engagement ring for his soon-to-be wife Mary of Burgundy (1457–1482). This did not mean, however, that diamonds were soon to become the darling of the wealthy set. In fact, diamonds continued to remain less popular than many other gemstones including rubies, sapphires and emeralds.
Popularity at Last
While diamonds appeared in engagement rings, they did not become the norm until the 20th century. The discovery of large caches in Brazil and Africa made them more available to people, but did not set off a flurry. The class that set the pace found the ready availability of diamonds to indicate than they were more common than other precious gemstones. It was not until the De Beers Company began to create one of the most successful marketing campaigns in history that things changed.
De Beers began to raise the perception of diamonds for the public. It began to show famous personalities of the time – the 1930s, draped in diamonds. The result was phenomenal, Diamond sales increased and suddenly, a diamond engagement ring was completely acceptable – even coveted. Yet, the coup de grâs was the brilliant slogan first launched in 1947. With a single phrase, “A Diamond is Forever,” the company created a legend.
Today
A diamond engagement ring in Shakopee MN and throughout the States has become the norm. In fact, since 1965, approximately 80 percent of all American brides have worn one. Today, diamonds are considered the natural gemstone for a ring that is to fit the finger of someone who is said to be “in love.”
If you are searching for the perfect Diamond Engagement Ring in Shakopee MN, spend some time exploring the wonderful creations of Christensen Jewelers.
