One way that you can set your business apart and clearly have emails to and from your clients branded with your business information is to have a corporate email ID that is standardized and consistent throughout your company or business.
This is true for a large company with hundreds of employees as well as a small business with perhaps just different employees all doing a range of different jobs. Even in this situation having a corporate email ID reinforces to your customers and your potential customers that you are business entity and that you have dedicated email.
Secure and Safe
In our increasingly security conscious world having corporate email ID is essential. Most customers are not going to respond to or even open an email coming from a generic or free email account.
This is too often linked to spam, phishing and emails that are full of viruses. Having a corporate email ID takes all the concern out of this for your clients and also provides a professional look.
Professional Look and Identity
Having a corporate email ID for everyone in the company also gives clients a feeling of continuity, professionalism and cohesion within a company. Sending some email to a corporate email and some to a free email account such as Gmail, Hotmail or Yahoo mail may create a negative impression in the customer’s mind.
In some case a customer may assume that being asked to reply or send to a common email account rather than a corporate email ID account is communicating outside of the business channels, which many people are unwilling to do.
Branding in Detail
It is also important to understand that each time a customer views your corporate email ID they should be seeing a part of your branding campaign. Choosing an email ID that is consistent with some aspect of your branding program is essential and helps to reinforce your brand, products and services with each email sent and received.
Having a corporate email ID isn’t just a nice idea; it is an important part of having a professional business image online. Getting a corporate account is not costly but it can certainly add to your online professionalism and standing.
