The Internet cannot totally overtake the physical print marketing industry, and there are so many ways to integrate this more classic marketing in a campaign right now. Below are just a few of the main approaches to printing at the local printing shop in Santa Ana, as well as some tips on how they would work for a mid-level business or project.
Holiday Cards: Most growing businesses keep a record of their various contacts, and the best ones track birthdays, anniversaries, and other important events. Fortunately, holidays come in at the same general time every year, so businesses do not need to track these dates in detail. Send a holiday card campaign out to a client list to reintroduce them to a brand, remind them it exists, and potentially draw some friendly camaraderie.
Presentation Folders: This method is useful for presenting a concept and the brand as a whole to a client. By packaging and framing the content in a nice package, it sets a good and professional tone. This can be combined with 4 color prints and specialty paper to make the folders truly original and deeply interesting.
Yard signs: yard signs are used all the time in all sorts of industries. A yard sale is the small time use for yard sign printing. But full campaigns can be used. Some people may blanket an area with signs in promotion for an upcoming event. Real estate gurus will cover an area with call-to-action signs. For example, realtor signs are prevalent in many more developed parts of the country. These can be printed accordingly and made to look quite nice.
Checks: A business has a tendency to provoke a pretty professional image when it used business specific checks. This is not just the name of the business on the check but an actual print of the business logo. Checks are already professional and nice. How about a check that is custom designed with the brand in mind?
This is just a broad overview of some of the common options at the Printing shop in Santa Ana. These cover many aspects of the print medium without going too overboard.
