As a business owner, manager or marketing director if you are sending out emails on a regular basis as bulk email or as transactional email then you need to look into hiring a company offering bulk mail service.
Most companies that have more than a few customers and that routinely communicate with clients via email about products and services should consider this option very seriously.
Why You Need a Bulk Mail Service
This is important for several reasons but most importantly because your ISP and current email provider limits how many emails you can send per day from the email address on your system. Once you exceed that limit, which is often only a few hundred per day, your outgoing emails are stopped until the counter resets, typically every 24 hours.
To prevent this problem a bulk mail service will allow you to send one email to the serve and then that service will send out your email through their system to each of your clients. Since this only provides outgoing mail on a dedicated or transactional SMTP server the delivery is fast, reliable and can even be tracked for a number of different analytics.
Questions to Ask
Before you choose a bulk mail service it is important to sit down and ask a few questions of your staff as well as with your marketing department. You will also want to be aware of any growth plans or major marketing campaigns your company is taking on in the short term as well as in the next few years.
Questions to know before going shopping for a bulk mail service include:
- How many emails are sent per day on average (bulk and transactional)?
- Do we have in-house professionals that can provide analytics, design and tracking on emails?
- Do we want to do some or all of the work ourselves or outsource it all to the provider we select?
By answering these questions you will have a better understanding of how you want the bulk mail service to work with your existing email marketing campaigns. Some service providers offer just the minimum services while others are able to handle a much wider range of services for their clients.
