The importance of commercial lighting cannot be overstated. A customer’s opinions of your business depend heavily on the variety of lighting both inside and outside your business. Outside, the most obvious lit aspect is usually the sign, and the style used will set visitors’ expectations before they ever enter your store. This, however, isn’t the only form of lighting that has this effect. Even though many people don’t pay conscious attention to parking lot and other lighting, it’s just as important as your sign. If it’s too dim, night customers will get the feeling that the area is unsafe or ill-maintained. They may even assume that you’re closed.
Since outdoor lighting often involves signs and fixtures that are too tall to easily be reached, it’s a good idea to hire a commercial Lighting Service in Indianapolis IN to take care of them. These services will install lights of the proper brightness and come back on a schedule to replace bulbs before they have a chance to fail. The right schedule will allow you to get most of the use out of the bulbs while eliminating the risk of having any dead ones within view.
Inside, the lighting of a store often makes the difference between whether someone will decide to buy or not. Good lighting helps make it so that it feels right to buy, while bad lights will be off-putting and kill the mood. In general, bright lights are better, but this isn’t the only factor to pay attention to. The color, or “warmth,” of the lights is also important. The right warmth of lighting will make your products look good and be bright enough for customers to easily see their details, but will avoid the harsh glare that many shoppers complain about.
A lighting service in Indianapolis, IN that focuses on retail environments will be able to provide the perfect fixtures and bulbs for increasing sales. It will also offer maintenance services so that you don’t have to divert busy employees from other jobs in order to change bulbs. Using such a service also shifts the workers’ compensation risk to the lighting company, which is an added benefit.