Not entirely sold on the idea of paying for PPC services? If you think you’re business can survive without using pay per click marketing, then that’s great. However, if your first and immediate goal, as a business owner, is to give your business the best possible advantage in any market, you’ll want to make sure you’re doing everything you can to reach your target market. You’ll want to make sure they’ve heard of your company. And exploring avenues like pay per click is big part of that.
Here’s SearchEngineLand sharing 4 ways that show how incorporating PPC into your marketing strategy can be a win:
1. You pay when someone clicks on your ad. Instead of taking out a full page advertising on paper loaded with a ton of marketing copy that might never even result in a single sale, in pay per click, you only need to spend money when someone clicks on your ad. That way, you’ll know how much interest is really generated instead of thinking that the advertisement in the paper was a success and wondering why that interest doesn’t translate to sales.
2. Easy to control costs. You can control your daily spending with pay per click. If you want to go lower today, you can. Switch to a higher budget tomorrow? Yes. However, it might be prudent to wait until you see the results of the first pay per click campaign before you change anything. With traditional advertising, you work with a team and you set aside a budget that, once it gets approved, is immediately out of your hands. You’ll find it tough to reduce the budget in half, at least not without some fast talking on your part. With PPC, changing your budget and thus plugging down on extra costs, is easy.
3. Content delivery. Location targeting features along with a bevy of delivery options allow marketers to send pay per click campaigns at specific times of the day. So you’re not just blasting out your content to the world, hoping that someone will eventually sit up and notice. With pay per click, your messages reach the people that matter: your market.
4. Faster than organic. Long-term traffic from organic SEO is terrific, but it takes tremendous time and energy to achieve. Some are at it for years before they even see any results. With pay per click, you can see results right way and can use that information to adjust and improve subsequent campaigns.
These are just 4 handy ways pay per click can beef up your campaign efforts. With a lot to gain and little to lose, there’s no reason why you shouldn’t give it a shot.
