When your employees wear the same shirts, it tells customers and clients they are part of a business. In fact, you may not have to buy entire uniforms for your people nor ask them to invest a lot of money in work clothing. Staff shirts can be the answer for many businesses today and here are four important reasons to consider this option.
1. Professionalism
If you enter a business and everyone there is dressed in normal attire you may feel uneasy. Today, most customers expect the people they do business with to be professional and it shows in the clothing they wear. For example, suppose someone needs assistance or wants to know where a specific product can be found. If they can’t tell the customers from the employees this can be very frustrating and they may say nothing and go to a competitor.
When everyone wears the same color shirts with company logos, there is no doubt who you are dealing with. When you appear to be professional, people are comfortable doing business with you, and they may come to you for advice. This helps to keep customers coming back and can make the difference between succeeding and failing.
2. It’s All In a Name
Custom staff shirts with names are an important part of many businesses. This personalizes the customer experience, and when you put a name to a face you feel like you are part of a big family. In addition, most customers are more likely to return to a business when they know the people who work there (because they can call them by first name).
3. Corporate Branding
One of the best ways to brand a business is to make it different from the competition. Your employees are an excellent source of advertising and every time a customer talks to them they see your logo, and associate this with your public image. Plus, consistency is an important thing to look for in a business and when everyone is dressed the same this is a perfect example of consistency.
4. Security
In many businesses (like valet parking) people are handing over valuable possessions to someone they barely know. Custom staff shirts are a good way to enhance security and make customers or clients feel at ease. This is extremely important, because if they feel uneasy they are not likely to be your customer very long.
