Whether you’re a local SEO company out of Houston or a global company striving to become the leader of your industry, there is one fact that shouldn’t be overlooked: the best online businesses in the world focus as much as possible on just two goals. Monopolizing the search engine results and persuading the new visitors to become customers through convincing sales content. The former being more important than the latter because let’s face it… If people can’t find you, how can they buy anything from you? Here are 3 simple but effective SEO tips that can help bring you closer to that front page ranking on Google.
Google Plus (Google+) – Get a Google+ page! Google isn’t nearly as popular or groundbreaking as Facebook, but it still holds tremendous potential SEO value. Every little bit counts, so having a Google+ page to go along with your Twitter and Facebook is a no brainer. Especially when you have a properly filled out Google+ profile page with a photo of your face, it appears in the sea of text and links! Most people click on the first organic (organic just means that it wasn’t placed on top as result of being paid, but earned it instead) link at the top of their search results. But if you placed fourth or even fifth and have your beautiful mug up for all to see, then your link is all of a sudden much more clickable!
Google Places – Google has begun focusing a lot more on local relevant results by ranking certain sites higher than others just because they’re closer to the user, regardless of which sites’ content is superior. Take any chance you can get to receive positive feedback or testimonials and post them to your page. It doesn’t take many positive reviews to boost your ranking above all others, especially when your competitors don’t have any reviews at all. Make sure your business name and addresses appear together as much as possible over as many social media sites that you can sign up for. Google can recognize that you are most likely to be located at this address and will cite you to others where relevant.
Start a Helpful Blog – Make sure that your blog is updated regularly (fresh and unique content is more appealing to search engines) and actually contains content that your visitors would find valuable or helpful. If they share an article on your blog to others via social media or linking it to another site, then your website containing the article becomes more valuable to Google.
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