3 Essential Features Of Email Marketing Software For Small Business

by | Feb 10, 2015 | Articles

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As a small business owner, entrepreneur or start-up you know how difficult it can be to find software programs that are not designed to handle hundreds of thousands of customers and to address the needs of big business. If you are looking for an email marketing software for small business operations there are options out there that give you the features you need at a price you can afford.

The key to finding email marketing software for small business is to look at various options and make an apples to apples comparison. This can be difficult as different companies promote different features, but not all those features are essential or even something that you will use.

To avoid choosing an email marketing software program that doesn’t provide you what you need consider the following three essential elements found in any top product.

Image Hosting for Free
One of the ways that top companies that cater to small businesses can help keep costs down for you is to offer image and document hosting for free. This makes these companies and programs an affordable email marketing software for small business.

You pay a flat rate for the service that you select and never have to worry about additional costs or charges for hosting and storage, making budgeting a snap.

No Long Term Contracts for Email Marketing Software for Small Business
As a small business you don’t want to get locked into a long term contract that limits your ability to change plans, add features or even scale up when you begin to build your email marketing client base.

Some companies may require you to lock into long term contracts but other companies, EnFlyer is a great example, just require a month to month contract and offer several packages to suit your needs.

Tools that Make Life Easy
The best software programs will have tools within the program that allow you to manage your entire email campaign. This includes allowing you to build lists right from the software program ensuring that anyone that signs up will automatically receive your next email.

Choosing EnFlyer as your small business email software is a very good option. With easy to use features, lots of free tools and great package pricing you really can’t go wrong as a small business owner.

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